The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: They have a Purpose.
Yes, we love the product they make. But the thing we love most about them is the change they are making.
Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture.
In Do Purpose, David Hieatt offers insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don’t just make something, but change something as well.
David Hieatt has been described as a marketing genius. After leaving Saatchi and Saatchi, he built howies into one of the most influential active sports brands in recent years. After selling it to Timberland, he co-founded The Do Lectures which is held each year in West Wales. It was voted one of the Top Ten ideas festivals in the world by The Guardian. More recently he started Hiut Denim in his home town of Cardigan. A town that used to have Britain’s biggest jeans factory. Its purpose is to get 400 people their jobs back. David has a cult internet following, and has spoken at Apple, Google, Red Bull and many other top companies and conferences. He is the author of Do Open: How a simple email newsletter can transform your business (and it can), published in 2017, and The Path of a Doer (2010).