In this course, you will learn a range of skills and techniques to enable you to create a social media strategy to support your creative business.
This course includes everything you need to know about creating a social media strategy and understanding social channels for your arts, crafts or maker business.
You'll learn everything from the basics to the next steps that will help increase visibility and drive sales, including:
- Which platforms to use
- Content-type and tone of voice
- Brand aesthetic
- Gaining followers
- Trends and hashtags
- Apps to help you organise content
Social media is important for outreach, solidifying a visual identity and connecting with the creative community. Few creative businesses could survive without it, so getting it right is vital, from the first step to the last.