About Yodomo

Yodomo (derived from You Do More) is a new marketplace for creative learning.

Yodomo's mission is to create prosperity around the skills and techniques of the most talented and creative people. Our vision is to develop a global platform where creative skills are truly nurtured and valued, within a thriving marketplace where courses, materials and products are bought and sold.

Our East London based team is already working with a number of individuals, businesses and institutions, including partnerships with Cass Art, Octopus Publishing and Turning Earth ceramics studios, to bring our community of learners the best in creative learning.

We are currently crowdfunding on UK crowdfunding platform Seedrs. You can read more about our campaign here and if you'd like to find out more about becoming an investor then do please contact us.

To find out more you can read our FAQs or contact us for more information. We are currently actively seeking inspiring creative tutors so do please get in touch if you're an established teacher in the creative industries or other lifestyle areas.

You can find out more about the Yodomo team below.

Sophie Rochester, CEO & Founder

Sophie Rochester Yodomo

Yodomo was founded by Sophie Rochester. As a keen weekend maker, she was increasingly frustrated at the quality of online tutorials for creative skills. She lives in the heart of London’s designer maker community in Clapton, East London and is currently developing partnerships with individuals, businesses and other organisations to bring quality tutors to the Yodomo platform. With a background in digital publishing, her mission is to make the most of new technologies to enable more people to learn creative skills. The next thing she really wants to do though is to learn how to linocut.

Ijaz Akram, Lead Technology Advisor

Ijaz Akram Yodomo

Ijaz Akram is a global technology leader who has nearly 20 years of experience within multiple industries – including video streaming, digital publishing, e-commerce and gaming/entertainment. A technologist and product advocate, he has held senior global engineering leadership positions within both Amazon Prime Video and Microsoft Xbox spanning nearly 8 years, and was instrumental in successful major product launches. Most recently as Chief Technology Officer at the Conde Nast owned Style.com. He is a former ESPRC (Engineering and Physical sciences scholarship winner) and a member of Imperial College’s Industrial Computing science board. His passion is around helping and mentoring teams build, innovate and scale customer focused engineering platforms and products.

Paul Fuller, Yodomo Filmmaker

Paul Fuller Yodomo

Paul's love of films started at an early age with the black and white Hollywood movies of Saturday afternoons on BBC2 through to the late night double bills of classic Hammer and Amicus horrors. After working as a designer and art director at a national newspaper he decided to pick up a camera and make short films. His first, ‘Dummy’, won best short film at the Transylvania International Film Festival. For three years, he was Head of Video for Express Newspapers and the high pressure, fast turnaround world of editorial video, helped hone his producing, directing and editing skills. He has since worked on a variety of projects from editorial and commercial to documentaries and films.

Eloise Wales, Content Manager

Eloise Wales Yodomo

Eloise Wales is a Content Manager for Yodomo. She has worked with a variety of arts, media and publishing organisations including The Literary Platform, Guardian Masterclasses, Salon London where she has delivered live content at Latitude Festival & Festival No.6, and the Also Festival, which runs a number of offline workshops and masterclasses. At Yodomo, Eloise manages pre-production, research and development. She loves to learn and is excited by the creative learning opportunities at Yodomo.

Happen Digital

Happen Digital

Happen Digital is a creative content agency, which produced the videos for Sabrina Ghayour’s 9-part course on creating the ultimate, opulent middle-eastern feast. As well as producing engaging content, Happen also provides editorial consultancy and delivers effective training. It is run by Tom Happold and Elliot Smith, who have worked for the Guardian, BBC Ten O’clock News and Channel 4 New.