We negotiate constantly. In work, and in life. As we try to get the 'best deal', it can feel like a tug of war – without the fun. Yet what if the process was more collaborative, and even laid the foundations for a strong future relationship?In Do Deal, music lawyers Richard Hoare and Andrew Gummer share their refreshing approach to negotiation. Not only has it led to major record deals and enduring creative partnerships, but also a reputation for getting the deal done without leaving both parties bruised and battered. Now, they will help you to:
- Identify your natural negotiating style
- Develop strategies to deal with difficult situations (and people)
- Build trust and negotiate more collaboratively
- Think creatively to enrich deal terms
Both Richard Hoare and Andrew Gummer are lawyers working within the dynamic music industry. Richard runs Hoare Associates with a diverse roster of artists including AJ Tracey and Glastonbury Festival. He is a graduate of Harvard Business School’s distinguished Negotiation Mastery program. Since qualifying as a barrister in 2005, Andrew has worked with EMI, Virgin Records, and Warner/Chappell across all genres of music. He is currently part of Pink Floyd’s management team and is also the person Richard turns to when he hits a particularly tricky negotiation. Both live in Somerset.