How do you grow your business when you don't have a marketing budget?
How do you stand out in a busy world?
And what if the answer is right in front of you?
'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.'
So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community.
Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:
- Why giving is your secret to success
- How to get people's attention when time is your biggest competitor
- Why creating beats sharing
- How a small team can win
Build community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.
David Hieatt is not a theorist. He has built brands from nothing, with next to nothing, just by understanding a few basic rules. The Scrapbook Chronicles newsletter has become a cult offering from his company, the Hiut Denim Co. Its open rate exceeds almost any industry standard and it is one of those rare emails that people actually look forward to receiving. And it has delivered results. It has grown the company by 25 per cent each year for the last three years. And each year for the last three years, the company has turned a profit. David is co-founder of The Do Lectures and has spoken at Apple, Google and Red Bull, amongst others. In 2010 he self-published The Path of a Doer and in 2014 he published Do Purpose: Why brands with a purpose do better and matter more (Do Books).
I'm really grateful to have found a book that explores writing newsletters in such an inspiring way. I love that it is such a visual book too. Its made me want to get back to writing newsletters again and with excellent tips to make them more interesting. Thank you to David Hieatt for writing it and to Yodomo for stocking it.