Winners 'Progress toward circularity' Marie Claire Sustainability Awards

About Yodomo

Yodomo is a social venture founded in 2017, dedicated to growing the reuse of materials and increasing participation in making.

We work with both private and public sector partners to reduce and reuse surplus materials, offering consultancy, design solutions, creative reuse hubs and bespoke sourcing for artists and designers. By driving environmental and social impact through a circular, community-powered economy, we help businesses and communities take tangible steps toward sustainability.

Yodomo was selected for the Cambridge Social Ventures Programme at the University of Cambridge, where we began developing our real-world models for tackling textile waste. Since then, we’ve worked closely with local authorities, businesses and the creative community to test how surplus textiles can be reused on a larger scale.

At the heart of our work were the Textile Reuse Hub in Hackney Wick and the Yodomo Circular Hub at Hackney City Farm. These pilot projects served as real-life testing grounds, where we collaborated with industry, local authorities and the public to explore ways to reuse materials and drive behavioural change around waste, with a particular focus on textiles. These hubs were integral in learning how to scale reuse efforts and change attitudes toward waste.

We’ve worked with local authorities such as the London Borough of Hackney, London Borough of Tower Hamlets, and the London Legacy Development Corporation (SHIFT Innovation) to drive systemic change around waste and circularity in the urban environment.

Yodomo works to meet the targets of the UN’s Sustainable Development Goals (SDGs):

  • SDG 3: Good Health and Wellbeing – Creating healthy communities by supporting sustainable design and reducing waste-related pollution.

  • SDG 12: Responsible Consumption and Production – Promoting resource efficiency and encouraging the reuse and recycling of textiles.

We’ve had the privilege of collaborating with leading brands, including Vivienne Westwood, Liberty, John Lewis and Sunseeker London to name just a few. Our work has also been recognised with multiple awards:

  • Marie Claire Sustainability AwardProgress Toward Circularity

  • Tech4Good AwardArts and Culture category

  • Global WIIN AwardSpecial Exemplary Recognition

Yodomo has been funded by several key organisations, including Innovate UK, Arts Council England, London Legacy Development Corporation and the Mayor of London, to develop circular solutions for industry and advance our mission to create lasting positive change in the way materials are used.

Since we were founded, we’ve been dedicated to proving that growing participation in making and learning more about the reuse of materials can drive systemic change, and by creating spaces for innovation, collaboration, and education we’re helping to build the systems and behaviours needed for a more sustainable, circular future.

Get in touch to find out more about working with Yodomo.

See Yodomo's journey and our plans for the future, in our Story Timeline.