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Our People

Yodomo is a UK based social venture based in London Borough of Hackney and Bureau, Design District London. Find out more about the Yodomo team. 

Sophie Rochester

Founder and CEO

Sophie Rochester is the CEO and founder of Yodomo. She is an advocate of the power and benefits of making, championing Yodomo’s mission to grow participation in crafts to support wellbeing and sustainability.

She founded Yodomo in 2017 and crowdfunded with Seedrs to help launch the platform in 2018. With support from Cambridge Social Ventures, she helped Yodomo transition to a social venture in 2021. Yodomo has been awarded Highly Commended, Arts & Culture at the Tech for Good Awards 2021, and was nominated for Seedrs ‘Seedling of the Year’ 2019. Harper’s BAZAAR has dubbed Yodomo ‘best for aspiring artisans’ and now works with hundreds of makers and craftspeople.

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Before setting up Yodomo, Sophie worked for over two decades in digital, content strategy, and publishing working with 4th Estate, Good Technology, Pan Macmillan, Hachette, Penguin Random House, Nesta, British Council, Royal Society of Literature and more. She founded and ran The Literary Platform, which continues as part of the University of Exeter, founded the Fiction Uncovered Prize and co-founded The Writing Platform, with Bath Spa University and Queensland University of Technology.

Sophie is listed as a Top 10 British Council UK Creative Entrepreneur on the Guardian Professional hClub 100 list and in the FutureBook 40: The Bookseller's definitive list of publishing innovators in the UK 2018. She has also been a Trustee for Arvon and Spread the Word.

She is the author of Making a Living: How to Craft your Business (Hachette)

Eloise Wales

Producer and Maker Onboarding 


At Yodomo, Eloise produces courses and events and manages our cohort of makers and welcomes new ones.

She is also a Director and Researcher at ALSO which runs a number of creative workshops and masterclasses, and where repair, reuse, renew are at its heart. She has worked with a variety of arts, media and publishing organisations including Guardian Masterclasses, The Literary Platform and Salon London, where she has delivered live content for Latitude Festival, and Festival No.6. She has also worked at Runnymede Direct Services Organisation supporting the team managing recycling, waste collection and street-care services across the borough.

Eloise loves to learn and is excited by the creative learning opportunities at Yodomo. She is currently a PhD researcher in the School of Society and Culture at the University of Plymouth. 

Isabella Mitchell

Platform and Content Systems

Isabella Mitchell works on platform and systems management at Yodomo. She has a degree in Decorative Arts and balances her creative practice with working with design and crafts organisations promoting the mindful and sustainable benefits of making for individuals and communities. Clients and collaborators include SCP, Imperial College London, St Georges Hospital Charity, BEH Mental Health NHS Trust & Radical Giving.

Isabelle is a visual artist from North London and has exhibited at the Mall Galleries and Alexandra Palace as part of Artists Walk 2021. She has hosted and organised drawing-led workshops and events across the UK, including at ALSO Festival in Warwickshire and Life Lessons Festival at the Barbican Centre. 

Sandy di Yu

Content Management and SEO 

Sandy Di Yu oversees content and SEO at Yodomo. She is a writer, artist, cultural critic and researcher based in London, UK. Sandy has written extensively on the varied developments across contemporary culture, with work published in The Independent, TechRadar, the Strategist, Media Diversity Institute, Wellcome Collection, ArtRabbit and more. She has worked on digital content strategy with many organisations in the UK and internationally, including ArtRabbit, the Canada-UK Foundation, the Consortium for the Humanities and the Arts South-east England (CHASE).

She holds an MA in Contemporary Art Theory from Goldsmiths, University of London and is currently a PhD researcher in Digital Media at the University of Sussex, focusing on how digital technologies can cultivate new cultural shifts that lead to positive societal change.

Yodomo Associates

Stephanie Steele

Stephanie Steele is a freelance content creator specialising in conversations surrounding the intersection of textiles-fashion sustainability and the global food system. Along with being a trained horticulturist working in an organic North London kitchen garden, she is also trained in fashion design. Having worked across the fashion supply chain for a number of brands and businesses, including within textiles sourcing, Stephanie sees an opportunity for open, frank dialogue regarding the effect our food and fibre systems have on local and global eco-social injustices.

Find out more about Yodomo