Sophie Rochester


Sophie Rochester is the founder of Yodomo. She is an advocate of the power and benefits of making, championing Yodomo’s mission to grow participation in crafts to support wellbeing and sustainability.

She founded Yodomo in 2017 and crowdfunded with Seedrs to launch the platform in 2018. With support from Cambridge Social Ventures, she helped Yodomo transition to a social venture in 2021.

Sophie is a mentor for the Creative Business Accelerator (Central Saint Martins, UAL) and a judge for 'New Designer of the Year' Award, New Designers 2022. 

Sophie is a life-long learner and recently completed the Designing for Environmental Sustainability and Social Impact course (Acumen 2022) and the Cambridge Social Ventures programme (Cambridge Judge Business School 2021).

She is the author of Making a Living: How to Craft your Business (Hachette 2021).

Before setting up Yodomo, Sophie worked for over two decades in publishing working with Pan Macmillan, Hachette, Penguin Random House, Nesta, British Council and many more. She founded The Literary Platform, which continues at the University of Exeter and co-founded The Writing Platform, with Bath Spa University and Queensland University of Technology.

She is listed as a Top 10 British Council UK Creative Entrepreneur on the Guardian Professional hClub 100 list and in the FutureBook 40: The Bookseller's definitive list of innovators in the UK 2018.  

Eloise Wales

Producer and Maker Onboarding 


At Yodomo, Eloise produces courses and events and manages our cohort of makers and welcomes new ones.

She is also a Director and Researcher at ALSO which runs a number of creative workshops and masterclasses, and where repair, reuse, renew are at its heart. She has worked with a variety of arts, media and publishing organisations including Guardian Masterclasses, The Literary Platform and Salon London, where she has delivered live content for Latitude Festival, and Festival No.6. She has also worked at Runnymede Direct Services Organisation supporting the team managing recycling, waste collection and street-care services across the borough.

Eloise loves to learn and is excited by the creative learning opportunities at Yodomo. She is currently a PhD researcher in the School of Society and Culture at the University of Plymouth. 

Sandy di Yu

Content Management and SEO 

Sandy Di Yu oversees content and SEO at Yodomo. She is a writer, artist, cultural critic and researcher based in London, UK. Sandy has written extensively on the varied developments across contemporary culture, with work published in The Independent, TechRadar, the Strategist, Media Diversity Institute, Wellcome Collection, ArtRabbit and more. She has worked on digital content strategy with many organisations in the UK and internationally, including ArtRabbit, the Canada-UK Foundation, the Consortium for the Humanities and the Arts South-east England (CHASE).

She holds an MA in Contemporary Art Theory from Goldsmiths, University of London and is currently a PhD researcher in Digital Media at the University of Sussex, focusing on how digital technologies can cultivate new cultural shifts that lead to positive societal change.

Yodomo Associates

Stephanie Steele

Stephanie Steele is a freelance content creator specialising in conversations surrounding the intersection of textiles-fashion sustainability and the global food system. Along with being a trained horticulturist working in an organic North London kitchen garden, she is also trained in fashion design. Having worked across the fashion supply chain for a number of brands and businesses, including within textiles sourcing, Stephanie sees an opportunity for open, frank dialogue regarding the effect our food and fibre systems have on local and global eco-social injustices.

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