WINNER ‘Progress toward circularity’ Marie Claire Sustainability Awards 2023

Offcuts get a new lease of life with Hiut Denim and Yodomo


About Hiut Denim Co.

The Hiut story starts in Cardigan, an unassuming Welsh town of 4000 people, with a rich 30 year history of jean manufacturing.

Following the closure of the local factory in 2002, which put many livelihoods at risk, Clare and David Hieatt decided to take action.

David and Clare say, "We live in a town full of people who know how to make a great jean. They have spent decades making jeans."

They desired to found a company which would revive the craft heritage tightly woven into the town’s identity, and preserve the skills and knowledge within.

And so, Hiut Denim Co. was born.

With the motto, ‘Do one thing well’, the Hiut mission is simple. They use high quality denim which is expertly cut and sewn, to create jeans that will stand the test of time. Jeans which are made simply, and made well.

The Hiut team make just 100 pairs of quality jeans a week.

Hiut Denim's ethical credentials are high: they offer free repairs for life for their jeans, and even have a 'no wash club' to encourage saving water. 


Inside the Hiut Denim Co factory. Photography credits: Andrew Paynter. 

New limited edition Kit + Course  

Yodomo are pleased to announce the release of a limited edition kit: a bundle of Hiut denim fabric, Hiut tote bag and Barley Massey’s online Learn to sew a cushion cover course. This exclusive sewing package makes it easy to sew a custom denim cushion with offcut fabric provided by Hiut Denim Co.

Hiut Denim Co. say, "We are thrilled to be able to collaborate with Yodomo and give some of our organic fabric offcuts a new lease of life." 

The fabric provided for this is kit is a 12 oz organic denim, which Hiut Denim Co source from the ISKO mill in Turkey.

20% of all sales of this kit + course will be donated to the Labour Behind The Label charity, campaigning for garment workers' rights worldwide.

Each kit comes with:  

  • Canvas tote bag from Hiut Denim Co.
  • 100cm x 40cm  high-quality 12 oz organic denim fabric from Hiut Denim Co., the right size to make a cushion
  • Unlimited access to the online Learn to sew a cushion cover course

With Barley’s step-by-step sewing course, you’ll learn how to:

  • Make and cut your own basic pattern
  • Make an informed choice on fabrics
  • Use a variety of stitching on a sewing machine
  • Understand how to seam and hem a cushion cover
  • Apply the proper techniques to add an appliqué patch, if you wish
  • Have your very own custom-made cushion cover with quality denim fabric from Hiut

Buy your limited edition kit + course now But hurry! Numbers are limited to 20 Kits.

Watch: The Hiut Story 



Inside the Hiut Denim Co factory. Photography credits: Andrew Paynter.